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The web site has the following on the web page, "Crafting Dead is a survival zombie apocalypse Modpack based of DayZ and H1Z1." We noticed that the web site also said " Our modpack has been around for many years and we pride ourselves in offering one of the biggest and most popular modpacks for Minecraft in the world! We are also working every day to make sure our community is one of the best." It also said " We are bringing back Minigames onto our network! We have been working on a select few modes that we feel our players will enjoy. These will consist of three gamemodes." The header had craftingdead as the highest ranking optimized keyword. This keyword is followed by crafting, dead, and craft which isn't as urgent as craftingdead. The other words craftingdead.com uses is minecraft. undead is included and will not be viewed by search engines.